Baidu.com is the largest search engine in China and its search market portion has increased a lot especially after Google's quit. Just the same as Google, its main revenue comes from ads. But recently many advertisers announced that they would remove ads on Baidu.com, including Newegg.com, Dhgate.com and Dangdang.com.
Baidu.com has achieved a lot in Chinese online ads market. Because of the roaring ads price and low input-output ratio many e-business companies are unable to stand anymore. A few days ago Dangdang.com published on its website public notice writing that it would stop advertising on Baidu.com completely that includes brand zone and keywords promotion. It also added that it would not stop Baidu.com from collecting its websites. The CEO of Dangdang.com said that the reason was monopolistic Baidu.com manipulated the search results arbitrarily and didn’t respect intellectual property rights. And the CEO of 360buy.com also wrote on his micro blog to criticize Baidu.com.
There is no official response from Baidu.com when those companies decided to remove ads on Baidu.com.
Big e-business companies have the ability to promote themselves in other ways, but small and medium-sized companies must depend on Baidu.com promotion and ads. A staff from a group purchase website told that because its competitor bought the keyword of its company's name, every time users search its company's name they would be lead to competitor's website. So he said that they also were forced to advertise on Baidu.com.
Showing posts with label Baidu. Show all posts
Showing posts with label Baidu. Show all posts
Tuesday, April 12, 2011
Monday, April 11, 2011
360buy.Com CEO Criticizes Baidu.Com for Selling the Same Keyword to Many Advertisers
In 8th April, 360buy.com CEO Liu Qiangdong wrote in his micro blog to express his discontent. He wrote that, "I just searched Jingdong (keyword) on Baidu.com, but I found that this keyword was sold to eight competitors. This is piracy." He also added that Baidu can earn 15 million RMB by selling this keyword and 360buy.com would remove its advertisements on Baidu.
Because Baidu.com has sold the same keyword to many companies who compete with each other, many e-business companies and other companies have announced that they would not advertise on Baidu.com.
Besides this problem Baidu has received many other criticisms. Recently Baidu has been accused of providing articles, books that are copyright. And Baidu.com has seized 75.5 percent of the Chinese searching market and now has released its Box Computing which has been criticized for leading users to its own sites or other sites they want. Many analysts pointed out that Box Computing could influence many video and literature websites which may result in monopoly and marginalizing many small websites.
But some net citizens comment that it is common for companies to buy their competitors' keyword which would lead users to their own websites. And many found that at the beginning 360buy.com also competed with other companies in the same way. And many observers say this situation will continue for a long time without laws to regulate it.
As of now 360buy.com CEO Liu Qiangdong has deleted his words on his micro blog and Baidu.com also correct its searching results.
Because Baidu.com has sold the same keyword to many companies who compete with each other, many e-business companies and other companies have announced that they would not advertise on Baidu.com.
Besides this problem Baidu has received many other criticisms. Recently Baidu has been accused of providing articles, books that are copyright. And Baidu.com has seized 75.5 percent of the Chinese searching market and now has released its Box Computing which has been criticized for leading users to its own sites or other sites they want. Many analysts pointed out that Box Computing could influence many video and literature websites which may result in monopoly and marginalizing many small websites.
But some net citizens comment that it is common for companies to buy their competitors' keyword which would lead users to their own websites. And many found that at the beginning 360buy.com also competed with other companies in the same way. And many observers say this situation will continue for a long time without laws to regulate it.
As of now 360buy.com CEO Liu Qiangdong has deleted his words on his micro blog and Baidu.com also correct its searching results.
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